Bingo, a Hong Kong movie studio who owns the IP to the CJ7 cartoon character wants to promote its upcoming movie release in Asia. The brief called for a creative, non-traditional cross-marketing campaign that promotes both the movie and licensed merchandise.
The result is an innovative Augmented Reality (AR) trading card system that accompanies all CJ7-related merchandise such as plush toys.
Kids would collect the cards by purchasing the toys. They then go to a website and scan the card with the computer camera, activating a 3D augmented reality of a specific character with whom they can interact.
See how it works